How can we establish a brand identity and ample merchandise opportunities in only 165sf?
Somerville, Massachusetts | Buenas | Storefront space in Bow Market at Union Square
The first brick and mortar location for an up and coming food brand, Buenas, packs so much punch it emulates the flavors of their South American-inspired food goods. The storefront is located on the ground floor of the Bow Market flanking a public courtyard. Inspired by the Caminito street museum in Buenas Aires, the space is wrapped with a composition of oriented strand boards, raw steel and white tiles creating the essence of a walk-up bodega. The branding graphics and merchandise shelving are playful but strategically choreographed to provide an engaging and stimulating experience.